A cookie is a small text file a website stores in your browser. TrueNorth uses cookies and similar technologies (local storage, pixel tags, session tokens) to keep you logged in, secure your account, and understand how visitors move through our sportsbook reviews on elitesportwager.com. None of that requires knowing your name or address — most cookies just carry a random identifier tied to a browsing session.

Cookies fall into two broad technical categories: session cookies, which disappear the moment you close your browser tab, and persistent cookies, which sit on your device for a set period so the site remembers you on a return visit. Both types show up throughout this policy, and we say explicitly which applies to each purpose below.

This page explains four things: what each cookie category does, how long the data sticks around, which third parties can read it, and how to switch cookies off if you would rather not have them. Canadian privacy law — chiefly PIPEDA, the federal Personal Information Protection and Electronic Documents Act — sets the baseline for how we collect and disclose that information; our privacy policy covers the broader data-handling picture beyond cookies specifically.

Necessary cookies keep the site functioning and cannot be switched off without breaking core features. They authenticate your login session, protect against cross-site request forgery, balance traffic load across our servers during high-volume windows like NHL playoff nights, and remember items already in a bet-slip draft as you browse between pages.

These cookies typically expire when you close your browser, though a small number persist for up to 24 hours to keep an active session alive if you switch tabs mid-search. Because they are essential to delivering the page you asked for, Canadian and most international cookie regulations do not require separate consent for this category — blocking them at the browser level will simply prevent login, bet-slip persistence, and secure checkout from working properly.

Security-specific necessary cookies also flag unusual login patterns, such as a session suddenly appearing from a different country mid-browse, which triggers an extra verification step rather than an automatic lockout. That check runs silently in the background on almost every visit and never stores anything beyond the current session.

Analytics cookies measure how pages perform, not who you are. They record which sections of a review get read to the bottom, where visitors drop off before finishing a comparison table, and how long a page takes to load on a given connection speed. That data lets our editorial team see, for instance, whether a bonus-terms table is actually being scrolled to or getting skipped entirely.

We rely on industry-standard analytics tooling that aggregates this activity into anonymized reporting buckets before anyone on our team looks at it — individual visitors are not identifiable in the dashboards our editors and developers review. Most analytics cookies persist for 30 to 90 days, refreshing that window each time you return, after which the identifier resets and a new browsing session starts fresh in the data.

Performance monitoring also catches technical faults: a broken image link, a slow-loading odds widget, a page that times out on an older mobile browser. Fixing those issues depends on knowing they happened, which is the practical reason this category exists at all rather than pure curiosity about traffic numbers.

You can decline analytics cookies without losing access to any article, review, or tool on the site. Declining only means our internal reporting has one fewer anonymized data point to work with.

Yes. TrueNorth is an independent review site funded partly through affiliate partnerships with the sportsbooks we cover, and affiliate-tracking cookies are how that arrangement gets attributed correctly. When you click an outbound link to an operator featured in one of our reviews, a short-lived cookie or URL parameter tells that operator the referral came from elitesportwager.com — nothing more specific than that.

This tracking cookie does not follow you around the internet building an advertising profile, and it has no bearing on the odds, bonus terms, or account features an operator offers you once you land on their site. It exists solely so a commercial partnership gets credited; it plays no role in the ratings or rankings published on our pages, which are covered separately in our editorial standards.

Affiliate attribution cookies typically last between 30 and 60 days from the moment you click through, depending on the individual partner agreement, after which the referral link simply stops counting toward anything. We do not run third-party display advertising networks on this site, so you will not see retargeted banner ads tied to your visit here appearing on unrelated websites afterward.

Duration depends entirely on the cookie's job. Session cookies for login and bet-slip continuity clear automatically when you close the browser. Security cookies checking for anomalous logins can persist up to 24 hours. Analytics identifiers generally run 30 to 90 days before resetting. Affiliate referral cookies run 30 to 60 days. Preference cookies — the ones remembering a chosen odds format or a collapsed table of contents — commonly last up to a year, since there is little privacy cost to remembering a display setting for that long.

None of these windows are indefinite. Every cookie category on this site has a defined expiry built into it, and none silently renew themselves without a fresh visit triggering a new one. Clearing your browser's stored cookies at any point resets all of these counters immediately, regardless of the original expiry date.

Local storage — a browser feature separate from cookies but serving a similar purpose — holds a handful of interface preferences on this site, such as a dismissed notification banner, and persists until you clear site data manually since it does not carry its own expiry timer.

Three categories of outside party can access limited cookie data from a visit to elitesportwager.com: analytics providers, who see anonymized behavioral metrics; affiliate partners, who see referral attribution only when you click through to their platform; and infrastructure providers (content delivery and hosting), who process technical connection data needed just to serve the page to your device.

None of these parties receive your name, financial details, or any information you have not already shared directly with a sportsbook you chose to register with on your own. Sportsbooks and casinos linked from our reviews set their own cookies once you land on their domain — those fall under each operator's own privacy and cookie policy, not ours, and we have no visibility into what happens on their site after the referral.

We do not sell cookie-derived data to third-party marketing lists, and we do not operate cross-site advertising networks that build long-term browsing profiles spanning unrelated websites. If a future partnership changes that arrangement, this page gets updated first, ahead of the change taking effect.

Not exactly — native mobile apps use local device storage and secure tokens rather than browser cookies, but the underlying purpose matches closely: keeping you logged in, remembering display preferences, and measuring app performance. If you access TrueNorth reviews through a mobile browser instead of an app, standard cookie rules apply exactly as described above, since a mobile browser handles cookies the same way a desktop one does.

Operators covered in our Android betting app reviews and iOS coverage maintain their own separate app-level data practices once you install their software directly, and those fall entirely outside this site's cookie policy. Check the specific operator's own privacy disclosure, usually linked from their app-store listing, for details on what their app itself stores locally.

Call +1 416-534-0165 or use the form on our contact page, which also lists our Toronto office address and an interactive map. Cookie and privacy questions route through the same desk that handles editorial and compliance inquiries described on our about page, staffed Monday through Friday during standard business hours.

This Cookie Policy gets revised whenever our analytics tooling, affiliate arrangements, or applicable Canadian privacy requirements change materially. A visible date stamp at the top of any future revision marks when a change took effect, and the practical guidance on this page — what each cookie category does, how long it lasts, and how to block it — stays the fastest way to check where things currently stand.