How do I contact TrueNorth?
Call +1 416-534-0165 or visit our Toronto office at 181 Bay Street, Toronto, ON M5J 2T3, Canada. Our desk operates Monday through Friday, 9:00 AM to 6:00 PM EST, and covers editorial corrections, bonus term audits, technical reports on odds feeds, and general questions about how our sportsbook reviews are built.
Phone remains the fastest route for time-sensitive corrections — a bonus term that changed overnight, a payout speed claim that no longer holds, or a licensing detail that needs a second look. If a call falls outside office hours, leave the details on your first attempt; a returned call typically lands the next business day.
Readers asking about specific operators should check the relevant page first: sportsbook bonus terms, live betting markets, or sports betting apps often answer the question directly. For anything broader about our methodology, see the about page.
What happens when I call?
A member of the editorial or support desk picks up and asks what the call concerns before routing it. If your question touches an active bet, a bonus balance, or account access, expect a few identity checks first — full name on the account, the operator in question, and roughly when the issue occurred. We do not handle account logins or payouts directly, since TrueNorth is an independent review site rather than a sportsbook, so calls about a stuck withdrawal get redirected to the operator's own support line with guidance on what to ask for.
Hold times shift with the news cycle. A quiet Tuesday afternoon connects almost immediately. Grey Cup week, the NHL trade deadline, or a sudden regulatory announcement in Ontario can stretch the queue past ten minutes, since the same small desk fields both editorial questions and reader corrections. Calling right at 9:00 AM or just before the 6:00 PM close usually beats the midday window.
If nobody answers, that generally means every line is occupied rather than the office being unstaffed during posted hours. Leave a callback number and a one-line summary of the issue. A returned call typically lands within one business day, sometimes the same afternoon for anything flagged as a factual correction.
Which inquiry goes to which desk?
One phone line handles four recurring categories, and naming the right one up front speeds things along. Editorial corrections cover factual errors in our reviews — a rollover multiplier that changed, a minimum deposit figure that's stale, a licensing detail that needs rechecking against the sports betting sites we cover. These get logged and verified against the operator's current published terms before anything on the site changes.
Bonus and promotion audits are a distinct category. Readers call in when a promo code stopped working, a wagering requirement shifted from what we listed, or a banking method got quietly excluded from a deposit match. These reports feed directly into how we track offers like the ones on our sportsbook bonus pages.
Technical reports cover app crashes, odds feed lag, and geolocation errors — anything about how a platform performs rather than what it promises. Compliance and responsible-gambling questions form the fourth category, covering self-exclusion mechanics, provincial licensing boundaries, and how our responsible gambling coverage lines up with tools like ConnexOntario. None of these four categories requires an appointment; a phone call during business hours reaches the same small team regardless of topic.
Where is the office and how do I get there?
The office sits at 181 Bay Street, in Toronto's financial district, a short walk from the Bay Street office corridor's cluster of bank towers and PATH-connected buildings. Visitors arriving downtown by transit generally find a nearby subway stop within a few minutes' walk, and the PATH underground pedestrian network connects much of the surrounding block during colder months, so a winter visit doesn't require much time outdoors.
Street parking in this stretch of downtown Toronto is limited and metered; underground parking garages serving the office towers along Bay Street are the more reliable option on a weekday. Given the location inside a working financial district, the building sees standard weekday foot traffic and stays quiet on weekends, which matches our own Monday-to-Friday office hours.
Visits are not required for anything covered by phone — nearly every editorial, bonus, or technical inquiry gets resolved without anyone coming in. The address exists primarily for regulatory transparency and formal correspondence, not walk-in traffic.
Do you handle media and partnership requests?
Yes, through the same phone number listed above. Journalists citing our odds-margin data, researchers requesting methodology detail, or operators inquiring about a listing correction all reach the same desk that handles reader questions. Mention "media" or "partnerships" up front and the call routes to whoever handles that category that day rather than the general queue.
We don't run a separate press line or a dedicated business-development number. For a small, independent review operation, splitting inquiries across multiple numbers creates more confusion than it saves, so everything funnels through one line and gets sorted by topic once someone picks up.
What if phone isn't a good option for me?
Written correspondence to the postal address below works for anything that doesn't need same-day resolution — formal complaints, document submissions, or regulatory correspondence that benefits from a paper trail. Response times by mail run longer than by phone, generally measured in business days rather than hours, since physical mail gets processed on a set schedule rather than continuously.
We do not currently publish a support email address. Every inquiry we can act on gets handled by phone or mail, and we'd rather list two channels we staff reliably than a third one that goes unchecked. If a call during business hours genuinely doesn't work for your schedule, a letter with a callback number included gets a phone response once it's read.